Ad Revenue Calculator

Calculate RPM, eCPM, fill rates, and other key ad revenue metrics

Input Data

Calculated Metrics

RPM
$0.00
per 1,000 page views
eCPM
$0.00
per 1,000 impressions
Fill Rate
0.00%
of page views
Revenue per Visitor
$0.00
per page view
Impressions per Page
0.00
impressions per page

Understanding the Metrics

RPM (Revenue Per Mille): The revenue generated per 1,000 page views. This is one of the most important metrics for publishers as it shows how much money you make per thousand visitors.
eCPM (Effective CPM): The revenue generated per 1,000 ad impressions. This helps you understand the value of each ad impression.
Fill Rate: The percentage of page views that resulted in ad impressions. A higher fill rate means more of your traffic is being monetized.
Revenue per Visitor: The average revenue generated from each page view. Useful for understanding the value of your traffic.